{"id":14474,"date":"2019-06-04T18:30:24","date_gmt":"2019-06-04T18:30:24","guid":{"rendered":"https:\/\/www.acefone.com\/blog\/?p=14474"},"modified":"2025-11-11T10:41:52","modified_gmt":"2025-11-11T10:41:52","slug":"what-is-number-masking","status":"publish","type":"post","link":"https:\/\/www.acefone.com\/blog\/what-is-number-masking\/","title":{"rendered":"What is Number Masking & How it works"},"content":{"rendered":"

India is home to more than 3000 new businesses,\u00a0third biggest base<\/a>\u00a0on the planet, with 800+ new companies being propelled annually. With the rapid increase in the number of start-ups and other companies, the major concern for these companies remains customer privacy.<\/p>\n

We share our phone numbers every day with various apps and websites for several reasons, such as cab booking, ordering food, online shopping, etc. But individuals hesitate to provide their telephone number, which is reasonable.<\/p>\n

Consequently, most of the companies have adopted the agenda to keep their customers\u2019 private information secure as a part of their safety measures. So, to handle such sensitive business scenarios, a solution like a number masking was introduced. This article will guide you through the perks and needs of Call masking solution.<\/p>\n

Understanding Number Masking<\/h2>\n

Number masking or call masking is a suitable way for organizations to protect their clients\u2019 identity and avoid abuse of sensitive data by anonymizing the client\u2019s telephone number. This arrangement acts as a secure platform to communicate between two parties without disclosing either party\u2019s contact number.<\/p>\n

Number masking involves a masked number in the process of communication. A masked number is a temporary number which is mapped against a real number at the time of call request. Masked numbers are helpful for any industry that requires customers to share their telephone numbers.<\/p>\n

Number masking works with a virtual number and provides security to the client and the business, guaranteeing safety at both the ends. Whenever a customer calls any business, the server automatically masks the client number with a virtual number at the backend. For instance, when a client is requesting to book a taxi, the driver will see the masked virtual number and not the client\u2019s telephone number. Also, the driver\u2019s phone number is disguised at the client\u2019s end.<\/p>\n

Call masking\u00a0<\/a>allows various parties to connect with each other without revealing their phone numbers. It hides the contact information of both the customer and the agent and creates a communication channel between them.<\/p>\n

If telephone numbers are revealed and used inappropriately, one could face hefty repercussions, which can lead to substantial monetary losses. The business might get cut out of the deal which might damage the brand reputation. This is where number masking comes into the picture.<\/p>\n

 <\/p>\n

\"Phone<\/p>\n

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Perks of Number Masking<\/strong><\/h2>\n

1. Secure Customer Base<\/h2>\n

Number masking allows you to protect the phone number of both the parties so that only the authorized personnel can access your customer base. This is useful in situations where third parties, including cab drivers and delivery persons, exploit the clients\u2019 contact number. They also forward the customer related information to marketing agencies which use the customer\u2019s number for advertising and selling their products.<\/p>\n

2. Control Over Your Communication<\/h2>\n

Call masking solution helps your business to keep an eye on the calls taking place between your customer and agents. With the call recording feature, you can always track the calls happening at both the ends. These call recordings are an efficient tool for resolving customer complaints.<\/p>\n

Suppose you provide a cab booking service and your customer books a cab. If you directly provide the customer\u2019s number to the driver, you won\u2019t be able to track what conversation happened between the customer and your agent. This might lead to the use of foul language and inappropriate behaviour from both the ends. Here, number masking eliminates this stress for you as the calls are placed through the cloud service provider\u2019s server and can be monitored.<\/p>\n

3. User Privacy<\/h2>\n

User privacy is the crucial measure taken by any business to secure customers\u2019 information, and number masking operates it very effectively. Customers usually do not prefer sharing their phone numbers because of frauds, prank calls or spam. With number masking, customer\u2019s permanent phone number is never exposed during any call or transaction, not even to your agents. This inculcates a sense of trust and reliability in the customer towards you.<\/p>\n

4. Cost-effective<\/h2>\n

Using virtual number for number masking saves your capital and resources in real time. Since you need not purchase a local number for different business locations; number masking comes out to be very cost-effective. Not only it saves your cost but also provides you with an option to expand geographically with minimum charges.<\/p>\n

5. Call monitoring<\/h2>\n

All the calls can be monitored, which get routed to your customers via the cloud service provider\u2019s server. The call monitoring dashboard provides detailed information about the incoming and outgoing calls along with the active calls. It also provides insights about the time and duration of all the calls facilitated by your agent.<\/p>\n

Above information clearly shows the perks of deploying\u00a0phone\u00a0number masking solution for your business<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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