Quick tip: Grab some popcorn!<\/p><\/blockquote>\n
Sholay<\/b><\/em><\/h3>\n
Movie poster \u2013 Sholay (1975), United Producers Sippy Films<\/figcaption><\/figure>\n <\/p>\n
This is one of the most iconic Bollywood films till date, with almost all scenes receiving near cult status. But picture this: what if the residents of\u00a0Ramgarh<\/i>\u00a0were in constant touch with the police? What if they could keep them updated about the notorious\u00a0Gabbar\u2019s<\/i>\u00a0whereabouts through toll free numbers? The dacoit would never have been able to kill\u00a0Thakur\u2019s<\/i>\u00a0family.<\/p>\n
Hence, there would be no need to get\u00a0Jai<\/i>\u00a0and\u00a0Veeru<\/i>\u00a0to the rescue. Overall, one simple cloud telephony solution\u2013\u2013toll free numbers<\/a>\u2013\u2013could have easily saved the lives of our beloved\u00a0gaon-wallas,<\/i>\u00a0and\u00a0Veeru<\/i>\u00a0and\u00a0Basanti<\/i>\u00a0would have eventually found their way to each other.<\/p>\n
(1) Toll-Free Numbers<\/b><\/h2>\n
These are free-to-call (1800) numbers. Customers can dial up a business or organization without incurring any charges. The call costs are instead borne by the business. It allows easy customer communication and helps organizations gather and disseminate crucial information.<\/p>\n
Lagaan<\/b><\/em><\/h3>\n
Lagaan (2001), Aamir Khan Productions. Still from Netflix India<\/figcaption><\/figure>\n <\/p>\n
\u201cDunga Lagaan Dena Parega\u201d<\/i><\/strong><\/p>\n
We bet you read this dialogue with a British-Hindi accent, didn\u2019t you?<\/p>\n
Poor villagers of Champaner are worried about a possible drought and their inability to pay any taxes to the British administration. With no other hope, they approach their king\u2013\u2013only to find themselves in an even bigger scramble. Either win a completely alien game of cricket or pay double the tax!<\/p>\n
Now imagine, if the villagers of\u00a0Champaner\u00a0<\/i>received automatic weather updates from their local king,\u00a0Raja Puran Singh\u00a0<\/i>via bulk SMS campaign. Villagers would not have been worried about erratic rainfall.\u00a0Bhuvan<\/i>\u00a0would not have needed to tussle with Captain Russell, hence, no\u00a0\u201cDunga Lagaan\u201d<\/i>\u00a0and everybody would\u2019ve lived happily.<\/p>\n
(2) Bulk SMS Services<\/b><\/h2>\n
Bulk SMSs are an effective marketing and broadcasting medium that help businesses reach out to the masses or a targeted audience. All one needs to do is draft a single message, select a contact database and that\u2019s it. The bulk SMS service provider<\/a>\u00a0shall take care of the rest.<\/p>\n
This cloud telephony solution has several applications. It can be used to send out information, updates, new launches and offers. Or it can also be used to gain customer feedback. Businesses can also personalize these messages with names or preferred languages, ultimately adding to the brand image.<\/p>\n
Hera Pheri<\/b><\/em><\/h3>\n
Hera Pheri (2000), A.G Films. Still from Amazon Prime Video<\/em><\/figcaption><\/figure>\n <\/p>\n
Who can forget this epic laugh-riot? It introduced us to iconic characters like\u00a0Babu Bhaiya, Shyam, Raju<\/i>\u00a0and their hilarious dialogues. The plot revolves around how the dismal lives of our characters change because of a cross-connection on\u00a0Babu Bhaiya\u2019s<\/i>\u00a0phone.<\/p>\n
However, what if\u00a0Babu Bhaiya\u00a0had incorporated call forwarding through an omnichannel contact center software<\/a> and could transfer the calls to the correct destination\u2013\u2013Star Fisheries? While our characters would have remained poor and battered throughout, it would have solved the entire plot instantly!<\/p>\n
(3) Call Forwarding<\/b><\/h2>\n
Call forwarding is a cloud telephony feature that automatically redirects or transfers the call to another preset number. The process is so seamless that the caller never finds out that the call was forwarded.<\/p>\n
This feature has several business applications. It allows organizations to address all incoming calls efficiently even during peak incoming traffic. Calls can automatically be transferred to active agents, thereby reducing the wait time for callers. Furthermore, calls can be forwarded to another branch if the call center has reached its peak or is down (or unavailable) due to technical issues.<\/p>\n
Ghajini<\/b><\/em><\/h3>\n
Movie poster \u2013 Ghajini (2008), Geetha Arts<\/figcaption><\/figure>\n <\/p>\n
Ghajini was the official Bollywood remake of a Tamil movie with the same name, which was inspired by a Hollywood movie, Momento. Through the movie, we see how the protagonist, Sanjay, develops anterograde amnesia. The term refers to the incapability of being able to remember anything for longer than 15 minutes.<\/p>\n
This, of course, is a major inconvenience for him as he hopes to find Ghajini, the villain, and avenge the death of his romantic interest. To cope with the issue, then, he tattoos every clue about his identity and mission on his body.<\/p>\n
However, with the help of cloud telephony, our lead wouldn\u2019t have needed to go through the pain of tattooing every detail on his body. He could\u2019ve deployed a virtual number and used the\u00a0call recording feature<\/a>\u00a0to keep track of every detail.<\/p>\n
These details would\u2019ve been securely stored on the cloud, and he could\u2019ve accessed them whenever and wherever he wanted. Formulating a revenge plan would\u2019ve become much easier and quicker for him.<\/p>\n
(4) Virtual Number and Call Recording<\/b><\/h2>\n
As the name suggests,\u00a0virtual numbers<\/a>\u00a0are facilitated virtually via the Internet (cloud). They operate without telephony cables or SIM cards and are primarily used to forward calls to a preset number. Businesses use this service to streamline their service by offering a single contact number to customers. This number may then forward the calls to different teams or even locations.<\/p>\n
Call recording is yet another cloud telephony feature that allows managers and marketers to improve customer service. Using this feature, every customer conversation can be recorded and reviewed in case of any miscommunication or for training purposes.<\/p>\n
Gangs of Wasseypur<\/b><\/em><\/h3>\n
Gangs of Wasseypur is no doubt a modern classic. This Anurag Kashyap superhit exposed Bollywood viewers to authentic cinema filled with raw details and some fine acting. The two-part saga primarily revolves around the rivalry of\u00a0Ramadhir Singh<\/i>\u00a0with\u00a0Sardar Khan<\/i>\u00a0and his family.\u00a0\u201cBaap ka, dada ka, bhai ka; sabka badla lega re tera Faisal.\u201d\u00a0<\/i>Remember?<\/p>\n
Gangs of Wasseypur 2 (2012), Anurag Kashyap Films. Still from Amazon Prime Video<\/figcaption><\/figure>\n <\/p>\n
Cloud telephony could have immensely helped our characters at various plot points throughout the film. For example, consider\u00a0Sardar Khan<\/i>\u00a0using voice broadcasting and bulk SMS service to inform all\u00a0Wasseypur-ites\u2019<\/i>\u00a0about the cruel and wrong deeds of\u00a0Ramadhir Singh.<\/i>\u00a0Hence, there would\u2019ve been no need for dancing man announcements!<\/p>\n
Read our blog : contact center vs. call center<\/a><\/p>\n
(5) Voice Broadcasting<\/b><\/h2>\n
It is a powerful tool for businesses and nonprofit organizations alike. It is primarily used to broadcast or disseminate information to a large audience at once. Businesses also deploy the tool to promote new launches, update customers about new offers and discounts or disseminate critical information.<\/p>\n
For example,\u00a0voice broadcasting<\/a>\u00a0was extensively used during initial months of the COVID-19 pandemic and during the recent cyclones and floods that created havoc across the country. It is also an effective tool for political campaigns and conducting wide-scale surveys.<\/p>\n
Padman<\/b><\/em><\/h3>\n
Movie poster \u2013 Padman (2018), SPE Films India<\/figcaption><\/figure>\n <\/p>\n
Inspired by the life of Tamilian social activist Arunachalam Muruganantham, the movie highlights the countless struggles faced by the man.\u00a0 In the movie, the hero,\u00a0Laxmi<\/i>, is devoted to his wife and wishes to provide her with safe-to-use sanitary pads. When he starts making these pads himself and tries to gather feedback from women, he is mocked by people and forced to leave his hometown.<\/p>\n
Considering the noble pursuit of our hero, he should have been aided with cloud telephony solutions. Laxmi could use\u00a0Interactive Voice Response (IVR)<\/a>\u00a0and number masking to discreetly gather feedback about his product.<\/p>\n
While number masking would have kept his and the customers\u2019 identity private, IVR would have allowed him to gather opinions without having personally interact with anyone, saving a lot of people from awkwardness.<\/p>\n
(6) Interactive Voice Response and Number Masking<\/b><\/h2>\n
IVR is one of the most powerful and popular cloud telephony tools. It automatically answers incoming calls, provides callers with an easily navigable menu and forwards the call to concerned teams or agents. It also helps you manage incoming call flow seamlessly and further reduces the chances of human error while enhancing your brand image.<\/p>\n
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