{"id":14650,"date":"2021-02-23T06:28:31","date_gmt":"2021-02-23T06:28:31","guid":{"rendered":"https:\/\/www.acefone.com\/blog\/?p=14650"},"modified":"2026-01-16T04:09:48","modified_gmt":"2026-01-16T04:09:48","slug":"mistakes-to-avoid-with-bulk-sms-campaign","status":"publish","type":"post","link":"https:\/\/www.acefone.com\/blog\/mistakes-to-avoid-with-bulk-sms-campaign\/","title":{"rendered":"Little Known Mistakes While Running a Bulk SMS Campaigns"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every business has one ultimate goal\u2013\u2013to make profits. The only way to thrive in such competitive and saturated markets is by focussing on innovative marketing strategies. SMS marketing is one such strategy that will help you boost your revenues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With smartphone users increasing to <\/span><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/us\/Documents\/technology-media-telecommunications\/us-global-mobile-consumer-survey-second-edition.pdf\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">more than 90% of the population<\/span><\/a><span style=\"font-weight: 400;\">, it is imperative for businesses to be where their customers are\u2013\u2013on mobile-friendly platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, there lies a flood of opportunities for marketers in the arena of SMS marketing. Done right, <a href=\"https:\/\/www.acefone.com\/solutions\/sms-api\/\">bulk SMS service<\/a> can magnify your reach manifold. However, if you don\u2019t implement it correctly, there could be a potential revenue loss, and you could also end up damaging <a href=\"https:\/\/www.netreputation.com\/business-reputation\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand reputation<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your SMS marketing campaign hasn\u2019t been yielding desired results, then this blog is for you. <\/span><span style=\"font-weight: 400;\">We\u2019ve curated a list of mistakes that you can avoid while designing your bulk SMS marketing campaigns.<\/span><\/p>\n<h2>7 Mistakes to Avoid Wth Bulk SMS Campaigns<\/h2>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Not knowing your audience<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Knowing your audience and understanding their behaviour, buying patterns, requirements, etc. should be every business leader\u2019s first priority. You can\u2019t <a href=\"https:\/\/www.acefone.com\/solutions\/sms-api\/\">create impactful SMS campaigns<\/a> without knowing what your audience connects with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers need to consider demographics such as age, gender, pain points and lifestyle preferences. Align your campaign according to the said criterion to make it more appealing and personalised.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be able to do this effectively, it is important that you segment your audience into relevant groups and design effective message templates for each of them.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Lack of personal touch<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once the SMS has reached the target audience, only content matters. Your content should hit the nail on the head<\/span><span style=\"font-weight: 400;\">\u2014make readers feel special and, at the same time, brief them about your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do not forget to include the customer&#8217;s name in the text. And if you combine it with their purchase history, that\u2019ll be the cherry on top!<\/span><span style=\"font-weight: 400;\"> Don\u2019t forget to keep them updated about your latest offers and promotions and ensure regular check-ins tailored to their needs. Additionally, if you include links that allow customers to<a href=\"https:\/\/picsart.com\/ai-image-extender\/\" target=\"blank\" rel=\"noopener noreferrer\"> expand images<\/a> related to your product or offer, it can create a more engaging and personalized experience.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Effective CTA is missing<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SMS stands for short message service and, hence, the content should immediately draw the reader\u2019s attention towards the CTA (call to action) \u2013\u2013a.k.a. the purpose of the message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The presence or lack of a CTA can make or break your SMS content. If you have one, you can lure the reader into clicking on that link or placing that call. However, if you don\u2019t have one, you can leave your readers feeling uncertain about the next steps that they need to follow and, subsequently, your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, always remember to place CTAs strategically to ensure that your audience does not miss out.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Bottom line: Never forget CTAs while developing bulk SMS campaigns.<\/span><\/em><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Wrong timing of SMSes<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Timing is everything. And this mantra applies to bulk SMSes as well. Customers are highly likely to feel annoyed if they\u2019re contacted at odd hours. And rightly so.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although India has managed to regulate <a href=\"https:\/\/www.acefone.com\/solutions\/sms-api\/\">promotional SMS<\/a> timings (from 9:00 am to 9:00 pm), one can still go wrong.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you noticed how prominent F&amp;B brands usually send out their SMSes during mealtimes? That\u2019s a smart strategy to persuade users to hit that CTA in case they\u2019re planning to eat-out.\u00a0<\/span><\/p>\n<h4><span style=\"text-decoration: underline;\"><strong>Keep in mind:<\/strong><\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">Never text too early\u2013\u2013before the person has his cup of coffee or too late when the customer is already preparing for bed or is asleep.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Avoid sending messages during peak hours when people are preoccupied with other activities.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Avoid sending messages during weekends as that can lead to a high unsubscribe rate.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your customers may always be on their phones, but you still don\u2019t want to buzz them at the wrong time. <\/span><span style=\"font-weight: 400;\">Choose your time window carefully based on your industry and customer\u2019s preferences.<\/span><\/p>\n<blockquote><p>Read more: <a href=\"https:\/\/www.servetel.in\/blog\/sms-guidelines-in-india\/\">SMS Guidelines in India: The Do\u2019s and Don\u2019ts<\/a><\/p><\/blockquote>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Lack of consent<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure to add opt-in and opt-out options to your bulk SMS services. Always take consent from your audience before making them a part of your bulk SMS group. With so much noise from thousands of brands, customers are bound to get annoyed with too many promotional SMSes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This also affects your brand reputation because customers will look at your business as inconsiderate. Lack of consent or permission can also force them to take legal action against your brand.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Long and convoluted SMS template<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Modern day customers don\u2019t have the time to open and read every text. They usually glance at SMSes and other updates from the notification bar and clear it right away. A short and smart combination of words in a line should be enough to put your message across and influence them positively without taking up too much of their time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always try to follow the 3C practice for your bulk SMS service\u2014<\/span><b>clarity, concise and call<\/b><span style=\"font-weight: 400;\">&#8211;<\/span><b>to-action<\/b><span style=\"font-weight: 400;\">. Lengthy messages depict unprofessionalism and confuse your audience.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Using colloquial or casual tonality<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While every customer will not connect with professional sounding content, it is important for businesses to avoid unprofessional language and abbreviations as these make your brand look overly laidback.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The content should sound neither too casual and nor too professional. And it should be easy to understand. In order to improve your brand\u2019s credibility and reliability try to use a language free from jargons and acronyms.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Not being consistent with bulk SMS strategy<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure to set an optimal frequency before you launch your campaign and stick to that pattern. The aim should be to strike a balance.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you send too many messages in one week and then, too less in the following week following, customers will be confused and will opt-out of your bulk SMS service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being annoyingly frequent is also a common mistake made by marketers while running bulk SMS service campaigns. In these cases, even if people don\u2019t opt-out, they will still disregard your texts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both scenarios are risky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, depending on your sector and type of subscribers, find the best and most optimal frequency for your business.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Choosing the wrong bulk SMS provider<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You need to be very careful when choosing your technology partners. Markets for bulk SMS are more than saturated and you need to evaluate them on the basis of several aspects such as cost, uptime, delivery rate and backup. Carefully analyse and study online reviews for these service providers before investing your hard-earned money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can choose a reliable organisation like <a href=\"https:\/\/www.acefone.com\/\">Acefone<\/a>. Our customers love us for the delivery rate and after-sales support offered by our experts. To further improve campaign performance, businesses should focus on phone number accuracy before sending messages. Using phone number validation tools like <a href=\"https:\/\/clearoutphone.io\/\" target=\"_blank\" rel=\"noreferrer noopener\"> ClearoutPhone<\/a> helps ensure messages reach only valid numbers.<\/span><\/p>\n<h2><b>Parting words<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">These common mistakes can be easily taken care of if one pays close attention to the details. Focussing on them will help you design the \u2018ideal bulk SMS campaign\u2019. Make the most of this tool as smartphones are the closest devices to customers and easiest to capitalise on.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business has one ultimate goal\u2013\u2013to make profits. The only way to thrive in such competitive and saturated markets is by focussing on innovative marketing strategies. SMS marketing is one such strategy that will help you boost your revenues.\u00a0 With smartphone users increasing to more than 90% of the population, it is imperative for businesses [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":19749,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[167,181],"tags":[],"class_list":{"0":"post-14650","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bulk-sms","8":"category-sms-service"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mistakes to Avoid While Designing Your Bulk SMS Campaign<\/title>\n<meta name=\"description\" content=\"With customer\u2019s smartphones always within arm\u2019s reach, bulk SMS marketing campaigns are vital. Here are a few tips to ensure you get it right.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.acefone.com\/blog\/mistakes-to-avoid-with-bulk-sms-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Little Known Mistakes While Running a Bulk SMS Campaigns\" \/>\n<meta property=\"og:description\" content=\"With customer\u2019s smartphones always within arm\u2019s reach, bulk SMS marketing campaigns are vital. 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