How vanity numbers boosted a small business's brand recognition
13 MIN Read
With the rise of remote work environments during the pandemic, Acefone's growth has increased significantly. Particularly for large enterprises operating across regions such as India, the UK, and USA.
To cater to modern communication needs, Acefone's team of experts has developed a range of cloud-based solutions throughout the years. One of our most popular solutions, the contact center, offers a modern, multi-channel digital setup to replace traditional call centers. Using this solution, agents can manage calls, chats, SMSs, and do more from a unified portal. On the other hand, supervisors can track and manage agents and define strategies for achieving department goals faster.
What our client needed
One of our long time clients, a prominent Indian greetings and gifting brand, was in need of an updated communication system. They wanted to establish a strong brand presence among their target audience and also nurture their identity. Additionally, they wanted a solution that would fit seamlessly with their structure and accounted for potential expansion.
Implementing branding Campaigns with Vanity Numbers
A vanity phone number is a customized virtual number that features an easy-to-remember numeric or alphanumeric sequence. It enables businesses to stand out and distinguish themselves from the competition. Brands practice this branding method by using a unique number combination that represents their core values and business's objective.
Vanity numbers are excellent branding tools that can be matched with their website's URL to create consistency in their marketing presence. They also have the potential to generate more leads as customers find it easier to recall their contact numbers.
In addition to aiding communication with customers and promoting brand recognition, vanity number also contribute to strategizing for better customer experience. Speaking of functionalities, the vanity numbers that we deployed on our client's platforms.
Interactive Voice Response
Route customers to the right department and agent effectively.
Cloud Phone System
Cloud Phone System- 24/7 operational communication system.
Outbound contact center
Outbound contact center- Boost customer engagement by 4x.
Cloud based features for gifting brands
IVRs when combined with vanity numbers, enhance customer experience. Callers can easily navigate to the right agent through the given dial-pad options.
Call recording is a critical tools as it helps stakeholders to get a hold on the call quality. It also helps them identify weaker areas that agents may need to be trained in.
Handle customer calls faster and resolve cases faster by ringing multiple agent extensions. This feature minimizes call drop rates and increases productivity.
The call whisper feature boosts call quality and optimizes first call resolution rate. It allows supervisors to discreetly provide verbal advice to agents during live support calls.
It allows managers to offer guidance during live calls. It improves first call resolution and reduces escalations, enhancing your business' reputation.
This feature enables callers to schedule callback appointments, which shortens call queues and eases call traffic.
A voice assistant is a type of feature that utilizes natural language processing (NLP) and speech recognition technology. It allows users to interact with a phone number using voice commands.
The calling solution we gave to our client for their vanity numbers can connect with many popular CRMs in the market. E.g.- Zoho, Salesforce, Leadsquared, etc.
Benefits of using Business Phone Numbers
Apart from streamlining communications and operations, Acefone's calling solution gave our client a number of benefits such as;
Our solution for vanity numbers is cloud-based. It offers customers free calling services. Additionally, it creates a professional and reputable image for the audience. By displaying a vanity phone number on their website, businesses demonstrate their commitment to providing excellent customer service to their clients.
Improve Customer Satisfaction
By using a vanity number, clients established a memorable line for customers to address any issues. The convenience of calling from anywhere instilled comfort and confidence in clients' customers. It personalized interactions, promoting brand awareness. Using this tool of cloud technology builds trust, loyalty, and makes customers feel valued.
In today's digitized world, it can be extremely challenging to manage numerous business phone numbers. Many customers struggle to remember the phone numbers of businesses they interact with. Our client implemented a vanity phone number which helped them conquer the challenge they faced.
Given that vanity numbers are a type of virtual numbers, they have extended reach across multiple regions. Businesses, like our client, that possess them can target their audiences in different locations without setting up shop there. To help our client do so, we allocated local area codes to every vanity number, giving them a local presence too.
Initially, it may seem unlikely of vanity phone numbers to be a cost-effective option for businesses. Nevertheless, the ROI that they receive after obtaining them is significantly high. The key factor here being, the use of cloud technology. It enables businesses to transmit calls over the internet, and save any additional costs while setting up.
One of the biggest concerns in the initial phases of a business is to effectively manage the influx of new customers. However, with the implementation of vanity numbers, it can be effectively resolved in no time. Business phone numbers offer a level of flexibility that lets businesses scale up or down as per requirement. As a result, our client was able to easily modify their calling solution according to their changing business needs.
Implementing vanity numbers can result in a significant increase in call volume for businesses, which may seem overwhelming at first. However, our client was able to effectively manage this influx of calls through the use of modern automation tools. By leveraging tools such as auto-attendants, virtual receptionists, and IVR systems, our client automated their inbound call processes.
Businesses evolve and may relocate or expand. Traditional phone systems make this tedious, but a business phone number solves it. Our client seamlessly moved their vanity numbers as their business expanded. This ensured a consistent, professional image across locations and accessible customer communication.
Our vanity numbers have helped businesses improve service quality and customer satisfaction. In conclusion, it has been a game-changer. It has also improved agent productivity, given valuable real-time insights and much more. It has helped our clients create effective sales, marketing, and customer experience strategies.
If you're interested in improving your business communication solution