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In a world where technology is becoming increasingly affordable, customer experience is one of the biggest differentiators among SaaS players. There is one thing, however, that most tech companies miss: If your employees are disgruntled or poorly looked after, they will never be able to keep your customers happy. Reasserting this belief, CX expert Deirdre […]

Businesses nowadays are struggling to upgrade their customer experience strategies to reduce customer churn rate and increase revenues—leading to a better position in the market! According to Forbes, ‘’Customer experience is today’s business benchmark.’’ Therefore, we can say that it is evolving as the new norm for brands. Customers these days have a plethora of […]

From the way we connect with people to how we consume information and purchase goods—we prefer everything to be seamless and quick.  The scenario is no different for your customers. They no longer just look for affordable products. They prioritise speed, accessibility, flexibility, and convenience. In fact, today, offering convenience is better than being better.  […]

“Rather than making organisations focus on what they do, focus on what they deliver” – Steve Towers The digital age is changing the customer experience landscape. It is no longer enough to have a great product or the lowest price. In fact, most consumers would pay higher in exchange for a good customer experience. And, […]

It doesn’t matter how amazing your product is. If you fail to deliver a good customer experience (CX), your company is bound to lose customers and sales in the long run. A survey conducted by Oracle revealed that 86% of the customers stop doing business with companies that fail to offer a good customer experience. […]

Did you know Google searches for the term ‘customer experience’ have nearly tripled in the last decade? Why won’t they be; customer-centricity is the key to business success in the modern landscape. With customer expectations evolving rapidly, you need to create a culture around the customer and their needs. Businesses that take steps to please […]

In the long haul, customer retention pays off better than acquisition—this is why companies are focussing more on delivering a competent customer experience (CX) that makes clients stay. A survey conducted by Bloomberg Businessweek found that delivering a good customer experience is among the top strategic objectives for 80% of businesses. Moreover, a Customer Management […]

Modern-day customers demand more than just satisfactory prices and standard services. These buyers are empowered like never before, and exceptional service is the only way to stand out and drive customer loyalty. Customer experience, thus, is no longer merely a part of your strategy—it is a way of doing business and maintaining relations.  In fact, […]

“Focusing on the customer makes a company more resilient.” -Jeff Bezos, CEO, Amazon Resilience and agility. The two most-spoken aspects of the business arena today. Companies that have survived the ongoing COVID-19 pandemic can confirm one thing: at the heart of their operations is incredible customer experience. Yet, this can not be the only approach […]