Improving Sales Campaigns for a Big Time Enterprise
13 MIN Read
2023 is the year of contact center solutions where we will see global companies take a different approach towards sales. This modern-day calling solution is a unified platform for sales, support, and marketing purposes. It lets you manage multiple communication channels and campaigns from a single screen. In other words, it combines all functionalities into a single portal letting you efficiently handle customer queries.
Our team of experts has developed a sophisticated contact center solution. It brings you a cutting-edge, multi-channel digital platform that specializes in both inbound and outbound processes.
In this case study, we will discuss how we helped one of our clients, a solar panel manufacturer, transform their business communication.
What our client needed
Our client, one of India’s largest manufacturers for solar panels, wanted to improve their sales team's communication system. They needed a system that was simple, easy to use, and suitable for hybrid teams. With its help, their team could focus more on lead generation, sales calls, and prompt follow-ups without any communication difficulties.
We gave them our cloud-based outbound contact center solution.
Enhancing business communication with outbound calling
Outbound contact centers specialize in outreaching to customers. Calling happens to be an integral part of that process. These calls may include promotions for upcoming deals and offers, sales calls, cold calls, or follow-ups on customer purchases. Our client also wanted to conduct customer feedback and surveys to inquire about their purchase experiences, decisions, and their expectations.
Connect with every customer simultaneously.
Outbound contact center
Outbound contact center- Boost customer engagement by 4x.
Cloud phone number
Acefone’s feature-rich business numbers offer high-quality.
Personalized outbound contact center features
Acefone's cloud solutions let supervisors monitor all agent-customer interactions from the dashboard and help their teams perform better.
The ACD efficiently routes customer calls to the most appropriate agent by utilizing artificial intelligence and user guidelines.
The IVR presented callers with an in-call menu to easily navigate themselves to the appropriate service and department.
Auto dialers automatically dialed phone numbers from the uploaded contact lists and saved the agent's time spent between switching calls.
Voice/SMS broadcast services allowed our client to easily communicate with large audiences simultaneously by utilizing cloud-based broadcasting tools.
Agents could view the customer's data before attending calls and provide a relevant solution to their problem with predictive dialing.
This feature helped agents prioritize leads based on their interaction and focus on the most promising opportunities through follow ups.
Integration with a proficient CRM platform helped streamline several processes. Agents could view customer information, call history, and other important data directly from the CRM.
Our solution's real-time tracking and analytics provided the contact center agents with important metrics. These included call volume, call duration, conversion rates, average call handing time, etc.
How our enterprise clients benefitted from the contact center
Taking a proactive approach with outbound calling puts businesses in control of their sales strategy. They can modify their outreach according to their specific needs, whether it’s to increase sales or generate leads. In an age of automated responses and chatbots, outbound calling offers a human touch that customers appreciate. Additionally, since outbound calling is highly targeted, it can be more effective than inbound marketing, which often attracts spam calls.
Contact centers enable businesses to acquire customers faster and more effectively by providing scalable and flexible infrastructure. They help in streamlining processes, supporting collaboration and remote access while ensuring data security. With our cloud-based solution, our client could quickly scale their resources to meet growing customer demands, reducing time-to-market.
Most companies have a customer retention team that focuses on renewals, subscriptions, and repeat purchases. They usually become active only when the customer has moved away from the brand. By reaching out to customers proactively, our client identified and addressed all issues they were experiencing with their product. They eventually prevented customers from leaving by offering a personal touch that showed that the brand cared about their needs.
Marketing campaigns on digital platforms can disseminate information, but addressing customer queries and grievances requires a human touch. Outbound calling offers an opportunity to reassure customers and guide them towards a resolution, providing a delightful customer experience.
Our outbound calling software comes with intelligent management features, making it easy to measure and track agent performance. They can do so using call recording, transcripts, and scheduled reports. Our client’s supervisors could analyze agent performance by listening to client calls and create improvement strategies.
Remote work management
Cloud technology's ability to integrate outbound calls with other applications made our client’s remote management process easier than ever. Managers could supervise their teams in real-time from anywhere across the globe. Acefone's cloud contact center allowed the client to connect with agents and track their performance effortlessly.
Acefone's outbound contact center solutions eliminate the need for bulky hardware, offering a variety of amenities for businesses. On such benefit that our client saw was the cost-effective way to connect with customers. They could easily manage remote employees, generate leads, and boost revenue without having to spend much. The only requirement was a stable internet connection.
Our client was able to access features with ease, simply by clicking a few buttons. If the client required additional extensions or user logins, they could contact us, and we would adjust their subscription accordingly. Additionally, the company could instantly add more agents to the system if there was a sudden surge in daily calls.
Our contact center solutions provide our clients with access to every critical data on a single platform. The online portal presents customer information from multiple channels in one dashboard. Also, supervisors can view agent information such as call handling time, idle time, call recordings, total calls made from the dashboard.
Our contact center made it simpler for agents to handle higher call volumes without becoming overwhelmed, while still providing meaningful solutions. Features like call recording, call barging, call transferring, and live call monitoring helped managers supervise agents more effectively. They even helped agents reach their objectives quickly and enhance their proficiency by giving them valuable instructions using call insights.
Enhanced data security
The hosted contact center solution we implemented for our client is a closed-loop system. All incoming information stays within the business. This is especially beneficial for the banking and finance sectors, which handle sensitive customer data. Similarly
In conclusion, our contact center solution helped our clients enhance the quality of their services and offerings, while also creating a sense of being heard and valued by their customers. The business communication system streamlined and simplified their operations, resulting in increased agent efficiency. The real-time insights provided allowed for effective adjustments to sales, marketing, and customer experience strategies, leading to positive outcomes in all three areas.
If you're interested in improving your business communication solution