According to industry veterans, it is easier and more cost-effective to have customers make repeat purchases with your brand, as opposed to onboarding more customers.  Surprising. One would expect most companies to work for a larger customer base rather than extract the most from their present clientele. But that’s precisely what this is: Quality over […]

How does one company stand out in today’s highly competitive world, where there are alternatives to almost every brand? Some say a solid business plan, some emphasize a well-defined pricing strategy, and some still swear by a talented employee pool. But there’s one most important aspect: Enhanced and personalized customer experience. According to Gartner, the […]