How housing com logo Housing.com Achieved 30–32% Connectivity on 1 Lakh Monthly Leads

They built a high-volume Click-to-Call (C2C) setup to connect interested property seekers with agents in real time.

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clock 3-4 mins read

Housing.com generates a massive volume of high-intent property inquiries every month. With property decisions being time-sensitive and lead interest fading fast, the team needed a way to connect prospects and agents quickly, reliably, and at scale. All this, without losing leads to missed calls or delayed follow-ups.

Challenges

Inconsistency in connecting property seekers with the right agent at the right time leading to missed connections, which resulted in lost opportunities and business

frequent downtime

No two-way reach between agents and customers

low call connectivity

No structured retry cadence for missed calls

reduced agent productivity

High-volume leads difficult to Manage manually

limited administrative control

Risk of leads going cold from delayed follow-up

delayed support

Limited number capacity to support scale

lack of scalability

No visibility into connect rates across attempts

115+
Agents
on C2C
7000
DIDs
Deployed
1 Lakh+
Lead/Month
30–32%
Connectivity
Rate

Results

Housing.com deployed Acefone’s Click-to-Call (C2C) solution to connect 115+ agents through a pool of 7,000 DIDs. It resulted in seamless connectivity between customers and agents.

A structured retry cadence added to maximize the chances of reaching prospects while their interest is still fresh, without relying on agents to manually follow up. If the first attempt goes unanswered, the system automatically retries the prospect at five strategic intervals (15 minutes, +30 minutes, +3 hours, +24 hours, and +27 hours).

See How Housing.com Is Scaling
Lead Connectivity

See how a structured C2C setup and retry cadence can help your business connect
more like it helped Housing.com.

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With Acefone, our order-confirmation workflow became fully structured. The Voice Bot handled 100,000+ COD calls while our dialer team focused on high-value exceptions, doubling our successful conversions. Better visibility, better tracking, and a system that finally scales with us.

Associate Director

Inside sales and Operations

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