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This Ecommerce Enterprise Scaled Their Multi-Channel Communication

We helped them bring voice, WhatsApp, and social media workflows into a more structured and scalable communication ecosystem.

call routing
clock 2-3 mins read

The company ran a marketplace-driven ecosystem, where customer interactions originate from platforms like Amazon, Flipkart, Croma, TataCliq, etc. Every inquiry, complaint, or request needed to be handled quickly. This started with an inbound call and followed by a structured outbound resolution.

All of them had to work seamlessly.

Challenges
They Faced

As communication volumes increased across channels, they needed a complete setup that could support their needs for various use cases. Traditional setups struggled to maintain consistency without increasing complexity.

low call connectivity

Scattered
communication workflows

reduced agent productivity

Unreliable
callback systems

limited administrative control

Unscalable
infrastructure

delayed support

Inconsistent
workflows

20L+
Inbound
calling minutes
1.3lakh
Outbound
calls
50%
Answer
rate
100+
Inbound and
Outbound agents

Results They Got

Acefone equipped Frootle with a dual-layer communication setup. The solution included Toll-Free Numbers from the 1800 series to manage inbound support queries efficiently, along with Virtual Mobile Numbers from the 92 series for outbound follow-ups.

See How They Achieved 50% Answer Rate

Download the case study to see how Acefone helped them build
seamless and scalable communication workflows.

If you're interested in improving your business communication solution

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Acefone has been a key partner in helping us manage our customer communication workflows efficiently. From inbound support to outbound follow-ups, their platform has enabled us to scale operations while maintaining consistency.

Associate Director

Inside sales and Operations

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