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This is an era of a constant digital revolution, wherein we strive to break the barriers in the way of seamless communication. And more so during this current pandemic. We have been forced to stay indoors, often deprived of meeting our near and dear ones. Naturally, daily routines have been shattered for many. Patients who […]
We’ve all been a witness to the unprecedented massive digital transformation that has taken place in the past year. No aspect of our lives has been left untouched by this paradigm shift. Most of the platforms and services that consumers engage with daily have changed beyond recognition in an incredibly compressed timeframe. Of course, a […]
The world is going through an unexpected crisis that demands minimal human contact. Businesses have left no stone unturned to survive and emerge successfully from this battle. Working remotely and reaching out for products and services from home has become the new normal. Though organisations have begun to adapt to changes, what is the real […]
While some may assume that SMS is dead, it’s still very much alive and ruling the digital marketing arena. Mobile engagement is incomplete without a well-executed SMS strategy. It’s still the easiest and the most cost-effective tool for businesses to connect with their customers personally. There is no doubt that social media, print, and web […]
The modern market is incredibly diverse. From young people who prefer social media and texts, to older people who might be more comfortable with calling and emails, you need to attract and enable all demographics to communicate with you. And you guessed it—establishing an omnichannel presence is just the way to do that. Omnichannel communication […]
The biggest challenge that brands face today is standing out from the crowd. This is owing to the fact that a lot of businesses compete in the same sector or product space. Thus, getting noticed by a customer, especially a potential one, keeps branding agencies and marketing managers on their toes. The struggle doesn’t end […]
Customers are the priority for every business. Therefore, call centers—the first point of contact between your company and consumers—are an integral part of business operations. Increased productivity and reduced operational costs in the contact center depend on the work efficiency of representatives. However, it is only natural for agents to make mistakes sometimes that may […]
We’re in the age of fierce competition and ruthless tactics. When a brand does anything innovative to up its marketing game, other companies copy it and take away all the novelty. However, there are some solutions which can be unique to a brand and, hence, prove to be beneficial to its overall marketing strategy. A […]
Contact centers have become the talk of the business world lately. Not surprising, as they play a crucial role in the rise and fall of businesses. Similarly, customer care executives are crucial for organisations as they alone are responsible for creating a delightful experience for your consumers. As a call center manager, you have the […]
Businesses generally tend to use a conventional telecom set up to meet their communication needs. They use a classic Public Switched Telephone Network (PSTN), which is a circuit switch network requiring physical connections between two nodes for a call to connect. This is incredibly archaic and is thrusting most modern organisations towards SIP trunking because […]
The first impression is the last impression. This is a well-known saying which is quite apt for the business sector. Customers form an opinion of your company based on their first interaction, which plays a big part in their decision to stay loyal to your brand. It’s not enough to wait for customers to find […]
Change doesn’t knock on the door, it barges in. This COVID-19 pandemic has clearly illustrated the need for businesses to prepare ahead for all unforeseen disasters. The challenge for most businesses is this—nobody can afford such massive upheavals every few years or so. How do you ensure that you are fully prepared for the next […]
If your business journey is a train ride, then the customers are the engineers of the control room. They can keep you on track or derail your way off-course. And all of this depends on the quality of your support service. A seamless experience leads to happy consumers, sure. But more importantly, it leads to […]
A Little About Outbound Calls Despite increasing marketing efforts towards non-intrusive outreach, outbound calling still remains vital for businesses worldwide. According to a study by Brevet, 92% of sales conversions happen over the phone. It’s true—outbound calling has long been a staple tactic for successful organizations. Such calls, also known as ‘cold calls’, are typically used […]
Contact centers are the heart of your business operations—they play a cardinal role in improving customer acquisition and client engagement. You are able to bridge any communication gaps between your business and the customers with these kiosks. A 24/7 support center showcases your brand as reliable and responsible, always. Your customers are not just enabled, […]
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