What do my customers want? Am I catering to their needs satisfactorily? What more can I do?  In a market as consumer-centric as the one we see today, these questions often give business leaders sleepless nights. In a growing economy like ours, people tend to spend more and save less. No longer do markets exist […]

Modern-day customers demand more than just satisfactory prices and standard services. These buyers are empowered like never before, and exceptional service is the only way to stand out and drive customer loyalty. Customer experience, thus, is no longer merely a part of your strategy—it is a way of doing business and maintaining relations.  In fact, […]